RALPH SCHNEIDER
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Bayer MaterialScience's 1st Social Media Portfolio

Role: Social Media Manager
Date: 2011 - 2013

In 2011 after having used various social media channels and tools to service my design network and while facing a consistent presence of my company in social media, I was able to convince directors at Bayer MaterialScience to take a serious look into this new communication approach for its own business. I developed a strategy, adopted guidelines, consolidated all already existing channels into a structured set of channels and piloted several campaign to validate the set direction. Today, I am happy to see all channels grow and that the first foundation was used by my successor.

Bayer MaterialScience got independent as Covestro in 2015

Please have a look at the Covestro Website
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  • Home
  • Projects
    • Understand the future >
      • Low Carbon Society 2030
      • Floating Horizon - Marine Litter
      • Clean Delta Initiative
      • FutureLiving 2030
      • BIOCLEAN
    • Solutions for today >
      • Operation Clean Sweep . EU
      • Marlisco
      • Lets Clean Up Europe
      • SampleBox
      • Extract - LED Tweezers
    • Create Capacity for Change >
      • Marine Litter Solutions
      • PolyTalk 2016 - Conference
      • Ocean Collaboration Platform
      • Marine Litter News
      • Bayer MaterialScience @ Social Media
      • Vision Works Award
    • Archive >
      • Holograms in Products
      • Visco Carpet
      • Communicator 2020
      • Future Automotive Lighting
  • About
    • Curriculum Vitae
    • Personal
  • Contact