Bayer MaterialScience's 1st Social Media Portfolio
Role: Social Media Manager
Date: 2011 - 2013
In 2011 after having used various social media channels and tools to service my design network and while facing a consistent presence of my company in social media, I was able to convince directors at Bayer MaterialScience to take a serious look into this new communication approach for its own business. I developed a strategy, adopted guidelines, consolidated all already existing channels into a structured set of channels and piloted several campaign to validate the set direction. Today, I am happy to see all channels grow and that the first foundation was used by my successor.
Bayer MaterialScience got independent as Covestro in 2015
Please have a look at the Covestro Website